CEO of Trans Fashion Indonesia
Ayesha is currently working with Trans Fashion Indonesia as the CEO of the company. Trans Fashion Indonesia is the biggest luxury retailer in Indonesia with 45 stores operating nationwide.
She has more than 15 years of experience of managing business and retail, ranging from mass market to niche, life style and luxury.
In past Ayesha has worked with German retail giant Metro AG, as a commercial Director. During her assignment that lasted for more than a decade, she built market recognition for a German retail brand as well as managed successful business relationships with more than 400 business partners from across the world. She has traveled to multiple countries from Europe to Asia in her professional capacity to explore and know more about the customers in different geographical and cultural settings.
Ayesha’s educational background includes a business degree in marketing, cost & management accountancy and Couture fashion designing.
Her credentials and exposure give her a unique edge of understanding the customers, sophistication of fashion and luxury business along with expertise on entire commercial/ retail aspect of the business.
Right now, she is passionate to learn more and more about Wonderful Indonesia and Indonesian customers, their preferences, evolution of lifestyle and impact of technology in their day-to-day lives.