Senior Vice President, Business Group Head for HRB, Mixed-use and Retail of Filinvest Land Inc.
Mr. Joselito “Joey” F. Santos is no stranger to the real estate landscape. Starting in 1990 when he joined Ayala Land, he has been immersed in all aspects of it - from retail, commercial to residential - and has ridden on the crest of the real estate wave ever since.
Mr. Santos has been responsible for the success of various developments that currently mark the skyline of Metro Manila. He has been involved with the development, leasing and marketing of various residential, retail, and commercial developments. During his stint at Ayala Land, he was the development officer for the first redevelopment plan of Ayala Center. Moving to Rockwell Land Corporation in 1994, he saw through the inception of the Rockwell Center Master Plan, the West Residential Block and the planning, development and leasing of the Power Plant Mall. His last position in Rockwell before moving on to join Ortigas and Company, was Vice-President for Business Development.
Joining Ortigas and Company in 2002 as General Manager of the Shopping Centers Division, Mr. Santos was given the primary task of turning around Greenhills Shopping Center. He led the planning and implementation of the modernization and rehabilitation of Greenhills Shopping Center resulting to an impressive growth in revenues. During his stint as GM for shopping centers, he also introduced a new product – Tiendesitas, a Filipino-themed shopping center in Pasig City.
Transferring to Ortigas’ Real Estate Division to head its residential and office development activities in 2010, he spearheaded the company’s comeback in the real estate business through the launch of Luntala Valle Verde, a very successful townhouse development in Valle Verde, Pasig City. He subsequently led the development of the company’s other notable residential developments i.e. Circulo Verde in Quezon City, the Viridian Residential Tower in Greenhills and Capitol Commons, the 10-hectare mixed use development at the former Rizal Provincial Capitol Compound in Pasig City. In Capitol Commons, Mr. Santos launched three iconic residential buildings all towering over 60 storeys which are The Royalton, The Imperium and Maven. Mr. Santos also increased the office leasing inventory of the company completing Silver City 1, 2 and 3 BPO buildings in Tiendesitas and launching the IBP Tower in the Ortigas CBD.
Since October 2019, Mr. Santos has been with Filinvest Land, Inc. heading its Retail and Mixed-Use Businesses. As such, Mr. Santos is responsible for the shopping center business of Filinvest which include Festival Mall, a major regional shopping center with around 800 tenants located in Southern Metro Manila. He also leads the development of the company’s urban mixed-use projects which include Activa in Quezon City and 100 West in Makati.
Mr. Santos is a product of De La Salle University, where he finished his B.S. in Mechanical Engineering and the Asian Institute of Management, where he took his Master’s in Business Management. He is a proud father of three children.